Barkbox Controversy Explained: Facts and Allegations

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A cute dog with a fluffy toy relaxing on a cushion in a cozy indoor setting.
Credit: pexels.com, A cute dog with a fluffy toy relaxing on a cushion in a cozy indoor setting.

The Barkbox controversy has been making headlines for its allegations of animal testing and poor working conditions.

Barkbox has faced accusations of animal testing, which they have strongly denied.

Some customers have reported receiving expired or spoiled food in their Barkbox shipments, leading to concerns about the company's quality control.

Many customers have expressed disappointment and frustration with the company's customer service, citing difficulty in getting issues resolved.

Barkbox Addresses Controversy

Barkbox released a special holiday promotion for Thanksgiving with a toy called "Big Honkin' Pigs in a Blanket" that resembled an adult toy.

The toy went viral on social media with thousands of comments making fun of the resemblance.

Barkbox's social media team got in on the fun and replied to many comments on the original post, making light of the situation.

The company posted an article on their blog, BarkPost, addressing the issue and letting the public know that they had no idea of the resemblance until it was released.

Credit: youtube.com, Is BarkBox Worth it? Why I just Canceled

Stacie Grissom, Head of Content at BARK, was quoted as saying she was excited to have the potential scandal turn into something everyone could just laugh at.

The company reacted quickly to the controversy, responding to most comments within 12 hours of being posted.

The public's reaction was overwhelmingly positive, with many people praising Barkbox for handling the situation well and even saying they were more likely to sign up for the service because of it.

The only lesson to be learned from this crisis is to make sure dog toys are designed to avoid any misinterpretation in the future.

Barkbox Scandal

The Barkbox Scandal was a hilarious example of how a company can turn a potential crisis into a marketing success.

The toy in question was "Big Honkin’ Pigs in a Blanket", a stuffed animal that was part of Barkbox's holiday promotion for Thanksgiving.

Social media users were quick to question the toy's appropriateness, comparing it to a certain adult toy.

From above of cute purebred puppy with brown fur sitting with tongue out in wooden box
Credit: pexels.com, From above of cute purebred puppy with brown fur sitting with tongue out in wooden box

Luckily for Barkbox, most people found this oversight to be hilarious and were shocked that people at Barkbox didn't notice the resemblance.

The stuffed animal went viral with thousands of comments making fun of the toy.

Stacie Grissom, Head of Content at BARK, was thrilled to have the potential scandal turn into something everyone could just laugh at.

The BarkBox social media team got in on the fun and replied to many comments on the original post making fun of the whole incident.

They even posted an article on their blog, BarkPost, addressing the issue and letting the public know that they had no idea of the resemblance until it was released.

The company reacted quickly, replying to most comments within 12 hours of them being posted.

Their prompt response and willingness to poke fun at themselves only added to the humor and charm of the situation.

In the end, the scandal seemed to only help their brand, with many people expressing admiration for how they handled it.

Case Facts

A Dog with a Toy
Credit: pexels.com, A Dog with a Toy

BarkBox sells subscriptions lasting one, three, six, and twelve months. Customers are incentivized to make larger purchases, since more boxes mean bigger discounts.

The company's website is where subscriptions are sold, and the automatic renewal policy is disclosed in a pale gray font at the very top of the site.

Buyers must click a box to agree to the terms and time of payment, but this agreement does not mention the automatic renewal.

Amber Farmer joined a class of consumers in California that filed suit against Barkbox, Inc, alleging that the service violated California’s automatic renewal law.

Farmer signed up for what she thought was a six-month supply of Bark Boxes, but was charged for more at $25 per box, and then could not opt out of the rest of the boxes she received.

The company's disclosure of the automatic renewal policy was deemed inconspicuous, with some arguing it was tantamount to false and deceptive advertising.

Kelvin Gutkowski

Lead Assigning Editor

Kelvin Gutkowski is a seasoned Assigning Editor with a passion for storytelling and a keen eye for detail. With a background in journalism, Kelvin has honed his skills in identifying and assigning compelling stories that captivate readers. His expertise spans a wide range of topics, from social justice to environmental issues.

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