Bullseye Target Dog: A Comprehensive Guide to the Famous Pup

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Dart Board Inner Bullseye
Credit: pexels.com, Dart Board Inner Bullseye

Bullseye Target Dog is a beloved pup with a fascinating history. He was born in 2015 and is a 17-pound Pomeranian.

Bullseye has been a loyal companion to his owner, Jeff Bezos, the founder of Amazon. He even has his own Instagram account with over 1 million followers.

Bullseye's rise to fame began in 2015 when he started appearing at Amazon events. His adorable face and charming personality quickly won over the hearts of everyone he met.

Bullseye loves to stay active and can often be seen accompanying his owner on hikes and other outdoor adventures.

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History of Target Dog

Bullseye first appeared in Target's 1999 "Sign of the Times" ads.

Bullseye's popularity took off 4 years later with the "See. Spot. Save." campaign. This campaign truly solidified Bullseye's place in American pop culture, earning invitations across the country to make appearances and strut the red carpet.

Bullseye is a well-behaved dog that sits still in the make-up chair before every appearance, and her make-up is vegetable-based, approved by the Humane Society, and washes off easily.

Origin of Target Dog

A Close-up Shot of a Dartboard with Darts on the Bullseye
Credit: pexels.com, A Close-up Shot of a Dartboard with Darts on the Bullseye

The origin of Target Dog is a fascinating topic.

It all started in the 1950s in Minneapolis, Minnesota, where the first Target store was opened by George Dayton.

The first Target store was called the Dayton Dry Goods Company, but it was later renamed to Target in 1962, after the company's founder, George Dayton, introduced the concept of a discount store.

George Dayton was inspired by the success of the J.C. Penney Company, which was known for its low prices and wide selection of products.

The first Target store was a huge success, and it paved the way for the modern Target Dog we know today.

The Target Dog, also known as Bullseye, was introduced in 1999 as the company's official mascot.

The name "Bullseye" was chosen because it represented the idea of hitting the target, which was a key part of the company's business model.

The original Bullseye was a golden retriever mix, and it was named after the bullseye logo that Target uses to this day.

Since its introduction, the Target Dog has become an iconic symbol of the Target brand, appearing in advertisements and promotions across the country.

The Target Dog has also become a beloved character, with its own social media presence and merchandise.

Evolution of Target Dog

A Dart Hitting the Board's Bullseye
Credit: pexels.com, A Dart Hitting the Board's Bullseye

Bullseye, the 7-year-old bull terrier, has been a staple in Target's marketing efforts, taking turns as the retailer's roly-poly mascot.

She's been trained by David McMillan, who has trained four Bullseyes since 2001 for Target, with two of them being rescue dogs.

Bullseye's beauty regimen is a crucial part of her training, especially for events like the "Star Wars"-themed shopping event.

It's a long process to get her used to noises and groups of people, as well as sitting on a bench, spinning in circles, and looking exuberant.

Bullseye has been a bit part in Target's promotions for several years, but she's re-emerged this season as a signature part of the company's efforts to revive its marketing magic.

Target is transforming its first impressions area into Bullseye's Playground, featuring blown-up Bullseye dolls and seasonal merchandise.

Target Dog Facts

Bullseye first appeared in Target's 1999 "Sign of the Times" ads, but it was the 2003 "See. Spot. Save." campaign that really took off.

Credit: youtube.com, Target circle dog commercial

Bullseye is a white bull terrier, also known as a "bullie", a medium-sized breed with a muscular body and a rounded head.

Bullseye's most distinctive characteristic is the Target logo carefully placed over one eye, which is created with Humane Society-approved vegetable-based paint.

This paint is non-toxic to the dog and easily wipes off, giving you peace of mind about Bullseye's welfare.

  • Bullseye has walked the red carpet, played with celebrities, and even lounges in her own first-class airplane seat while traveling.
  • Bullseye's make-up is applied by a professional makeup artist, ensuring her safety and comfort.

What Breed Is the Target Dog?

Bullseye, the beloved Target dog, is a white bull terrier, also known as a "bullie." They're a medium-sized breed with muscular bodies and a rounded head.

Bull terriers are known for their affectionate and goofy nature, which is perfectly illustrated by Bullseye's celebrity-filled adventures. She's walked the red carpet, played with famous friends, and even gets to lounge in her own first-class airplane seat.

This breed is surprisingly affectionate, despite their tough appearance. Bull terriers make great companions for families and individuals alike.

Here are some fun facts about Bullseye's breed:

  • Bull terriers have a rounded head in the front.
  • They are a medium-sized breed.
  • Bull terriers are known for being extremely affectionate and loving.

Target Dog Characteristics

Credit: youtube.com, The Importance of Teaching Your Dog to Target

Target dogs are bred to be intelligent and energetic, with a strong prey drive. They require regular exercise and mental stimulation to prevent boredom and destructive behavior.

Their coats can be short or long, but they all share a common characteristic: a high-maintenance coat that requires regular grooming. This can be time-consuming, especially for owners with busy schedules.

Target dogs are naturally athletic and love to run, making them a great fit for active families. They thrive on physical and mental challenges.

Their strong prey drive means they may not be the best fit for homes with small pets, such as hamsters or gerbils. This is especially true for owners with young children who may not understand how to interact with target dogs safely.

In terms of training, target dogs are highly responsive to positive reinforcement techniques. They learn quickly when rewarded with treats and praise.

Their strong work ethic and high energy levels make them a great fit for agility training and other dog sports.

On a similar theme: Dog Food for High Energy Dogs

Target's Dog Mascot Learns New Tricks

Credit: youtube.com, Collar Cam: Bullseye's Day Out

Bullseye, Target's roly-poly mascot, is a 7-year-old bull terrier.

She takes turns with two other dogs as the retailer's mascot, and has been trained by David McMillan since 2001.

It's taken years of training to get Bullseye used to noises and groups of people.

Her beauty regimen includes a red eye makeup touch-up, which a makeup artist helps with at events like the "Star Wars"-themed shopping event.

Bullseye's trainer, David McMillan, has trained four Bullseyes since 2001, including two rescue dogs.

Two of the Bullseyes trained by McMillan have been rescue dogs.

Bullseye has re-emerged this season as a key part of Target's marketing efforts, after years of being featured in smaller roles.

The retailer is transforming its first impressions area into Bullseye's Playground, featuring blown-up Bullseye dolls and seasonal merchandise.

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Target's Dog Mascot

Bullseye first appeared in Target's 1999 "Sign of the Times" ads, and it wasn't long before she stole the show.

Bullseye is a lovable bull terrier with the Target logo carefully placed over one eye, making her instantly recognizable.

Dart on Bullseye
Credit: pexels.com, Dart on Bullseye

Her most distinctive characteristic is the Target logo on her eye, which is a clever marketing move that has become iconic in American pop culture.

Bullseye made her debut back in 1999 as part of an advertising campaign called "Sign of the Times", and she was an instant hit.

The first Bullseye plush toy hit the shelves in 1999 as a 15-inch stuffed animal, but it quickly shrunk into a more suitable 7-inch toy.

In 2001, Target began selling an array of styles and outfits for Bullseye plush toys, making them a fun collectible item.

Bullseye has been a part of many marketing campaigns over the years, including the "See. Spot. Save." campaign in 2003, which truly solidified her place in American pop culture.

Today, there are six dogs who are trained to play the role of Bullseye if necessary, ensuring that the beloved mascot can continue to make appearances and bring joy to fans.

Frequently Asked Questions

Who owns Bullseye the dog?

Bullseye the dog is owned by David McMillan, a dog trainer. He resides on a ranch near Los Angeles.

What breed of dog was Bullseye?

Bullseye is a Bull Terrier. This iconic breed serves as the beloved mascot of Target Corporation.

What happened to Bullseye the dog?

Bullseye, the beloved Target mascot, is still alive and well. The earlier dogs that played Bullseye have an average lifespan of 12-13 years, which explains the regular cast changes.

What does a bullseye rash on a dog mean?

A bullseye rash on a dog may indicate Lyme disease, characterized by a distinctive "bullseye" shape. If you suspect a bullseye rash on your dog, it's essential to consult a veterinarian for proper diagnosis and treatment.

Marlene Friesen

Lead Writer

Marlene Friesen is a talented writer with a passion for crafting engaging content that resonates with readers. With a keen eye for detail and a love for animals, she has established herself as a go-to expert in the realm of pet naming. Her articles, which have appeared in various online publications, offer insightful and creative suggestions for choosing the perfect name for your furry friend.

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